Background to Program Development:
The majority of Entrepreneurs face tough challenges at two major points in the Venture Life-Cycle.
  • Programs and funding by the Government are by and large primarily focused on Development Stages.
  • However a large percentage of entrepreneurs struggle to make it past Seed/Start-up Stages, there let alone progress to Growth and Expansion Stages
  • Poor commercialisation is the primary reason for the poor ROI to the Government on the funds invested via grants and loans to entrepreneurs.
  • Commercialisation success is therefore the key to greater contribution to national GDP and GNI and high income employment.
© 2011 – 2013. Proficeo Consultants Sdn. Bhd. All Rights Reserved
Proficeo’s Solution : Human Capital Development

as we know it

and as it should be

© 2011 – 2013. Proficeo Consultants Sdn. Bhd. All Rights Reserved
Paradigm Shift in Approach Applied in the Coach and Grow Program (CGP)
  • Entrepreneurs in the CGP are enrolled into programs based on stage of growth and content is customised to their needs at that stage.
  • KPIs of the program are tagged to industry driven KPIs designed to move them to the next stage of their life-cycle.
  • Coaching is provided by experienced entrepreneurs who provide hands-on “show-how” and tips and tricks for successful implementation of strategies.
  • Teams also attend 1-2-1 Coaching Sessions where focus of coaching is individualised to challenges faced by each company.
© 2011 – 2013. Proficeo Consultants Sdn. Bhd. All Rights Reserved
Engineering Ecosystems. Creating Success™
© 2011 – 2013. Proficeo Consultants Sdn. Bhd. All Rights Reserved
Structured Activities for Ecosystem Engagement
- 16 programs Conducted with 6 stakeholders in 9 months

Market Access

  • Market Access (Bartering)
  • Market Access to SMEs and Larger Entities
  • Global Market Access

Funding

  • Funders Showcases
  • Grooming to Pitch
  • Investor Readiness Workshops
  • Preparing for a Successful Investment Campaign

Peer Groups

  • Peer Group Sharing
  • Alumni networks

Professional Services

  • Professional Services Bartering
  • Marketing & PR Clinic
  • Using non-traditional media as marketing strategy
  • Online Marketing – DIY & Tips

University Collaboration

  • Market Access Execution (Uni-Match Up Program)
  • Talent Acquisition

Government Agencies

  • Agency Showcases
  • Engaging with Govt
  • Policy Alignment
© 2011 – 2013. Proficeo Consultants Sdn. Bhd. All Rights Reserved
Engineering Ecosystems. Creating Success™Eco-System Pledge Support to Entrepreneurs
PAST NOW
Government Agencies
  • Provide Support based on Agency KPIs
  • Conduct general capability development programs
  • Provide Support based on Agency KPIs
Funders
  • No platform to meet entrepreneurs outside of direct funding activities
  • Meet, look Mentor and Build relationships with Entrepreneurs throughout Program with a view to investment.
Peer Groups
  • Ad hoc events and networking opportunities
  • Participate in Industry Showcase and share experience. Peer groups formed to support each other during growth.
Industry
  • No active participation
  • Operate in silos
  • Direct relationship built during structured peer group session
  • Advise and assistance provided via mentorship
© 2011 – 2013. Proficeo Consultants Sdn. Bhd. All Rights Reserved
Value Proposition To The Entrepreneurs
Coaching on Business Fundamentals Individualised 1-2-1 Coaching with dedicated coaches. All Coaches have entrepreneurial experience
Programme focused on implementation and “show how” Targeted Coaching Based on Needs of Each Team Build Relationships with Peers and Eco-System
© 2011 – 2013. Proficeo Consultants Sdn. Bhd. All Rights Reserved
 
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